This week on the telecoaching call Ewen and Sam mainly discussed branding and positioning and how important these two concepts are to Super Affiliate success. It made me really think about how I am branding some of my web hosting businesses.

For the last few years, I have been working to create a web hosting company that specializes in vertical market hosting. What this means is that for each vertical market I create a specialized hosting site that includes all the items necessary for that particular market. Homeschool Support Groups necessarily have differing requirements from Crisis Pregnancy Centers, and with technology today, it is much easier to set up independent hosting centers for each of these markets.

In the past, I have typically tried to create a unique look and feel for each of my hosting services. Based on Ewen's comments, I am starting to rethink that. Maybe I really need to have a common look and feel for each of my hosting services to build better brand awareness.

As far as positioning goes, I am probably a little closer to the mark on that. Ewen stressed how your slogan should be consistent and you should use it on pretty much everything  you can. For my hosting services, I have typically used a slogan like...

Finally! A web hosting service just for you.

For my Super Affiliate related endeavors, I am thinking of a slogans such as,

Only the very best for you!

or

It only takes a few cents more to go first class!

Let me know what you think and your experiences with branding and positioning.